P2: Create a proposal and client documentation to support the pitch - Treatment & Blog post

 UK SNOOKER Treatment.

Description 

UK SNOOKER is a sports magazine, which will contain a range of different facts and recent events that have happened around the UK based on snooker. For example, the magazine will have mentions of the recent snooker world champions that is being held at the Crucible near the winter gardens in Sheffield. Also, the magazine will also have facts that were gathered up by people who play snooker (either professional or non-professional) to write up their thoughts on snooker and its popularity. This allows my audience to see other peoples opinions on the sport and how this could convince them to play snooker if they don't already. For the magazine, I will be aiming for a demographic of both male and female audience as snooker is played by both genders, which both genders host professional competition with a wide range of different audiences. In addition to this, the magazine will mainly be about the public, to show that there is more to snooker than just the professional games, and how others can go about their day without being competitive, or how the public can also host their own money games (though we do not encourage the use of gambling) many people get drawn into doing this on nights out to see who is best in that area. The age range for the magazine will be for all ages, as anyone can learn to play snooker along with the magazine being for both ABC1 and CD2 audiences as it does not matter how much you get paid or where you work, as anyone can learn how to play snooker. 

 Purpose - Form/ Genre

The purpose of the magazine is to entertain its audience of people who are into to snooker. However the magazine can also inform people, as the magazine can showcase scores of the latest games that have taken place in the UK. Also, the magazine could also educate people by having a page towards the end of the magazine teaching people how to play snooker and how the point system works during games. In addition the magazine will also have facts spread around the magazine for those who play snooker can learn tricks and different game styles on how they can improve their form when playing snooker. The genre of the magazine is sport, as snooker is competitive around the country with many championships taking place with cash prizes. Snooker is also a difficult sport to play which takes lots of practice and experience to become the best. The main competition takes place in the UK with people traveling around the world to take part. 

Content

Front Cover

For the front cover of the magazine, i have chosen a simple masthead with a San Serif font. However, I then added a  3D style added on to the masthead with blue being the primary colour on the masthead to connote that the contents on the magazine will be professional. The reason why the masthead will be 3D is due to the font size being big which adds more detail on the masthead, along with allowing the magazine to be seen from a distance. The main cover image  for the magazine will be a photo of someone playing snooker, making sure that the main cover image will be linking back to the theme of snooker. This will be effective to the audience, as the reader will be able to clearly see from the masthead and the main cover image that the magazine will be based around the topic of snooker. At the bottom of the magazine I will want to add information of magazine in a San Serif Font of who will be appearing in the magazine. The reason why I have also chosen for this to be in a San Serif Font is because the font is modern which will target all demographic ages, as it will be in full capitals making it easy to read from a distance and close up. At the top of the magazine I am going to use Banners to store important information on the magazine, such as the year the magazine was published, e.g. 2024. This allows an audience to see that the magazine will be up to date with the recent events in snooker along with knowing the information within the magazine will still be reliable to this day. The reason why I am going to have the Banner above the Masthead is because I want the reader to look at the Masthead first and then look at the Banner explaining when the magazine was published, which will interest them due to how recent it is. The colour of the Banner will be in a shade of dark green typically the one you will see on a snooker table which will continue to link back to my theme. The Front cover of the magazine will also have a sell line which will give brief information of what the contents are in the magazine without having to turn the page. The magazine will also feature other details such as cover lines. With the cover line I will use San Serif for the cover lines as I can have it in bold and make it stand out on the magazine. The cover lines will also stay linked to the genre of the magazine as it is mandatory that all the contents on the magazine stay linked with my chosen theme without risk of going off topic. I will also try and add in a magazine cover image, as I do plan on going down to the winter gardens when they host the snooker world championship and potentially get some photos of anyone important enough to be featured on the magazine. My magazine will also have a main cover line in a San Serif Font, with a quote said by a snooker player, or a fan of someone who likes to play snooker for a hobby and what their views are of the sport. Underneath the main cover line I will have the cover line either with the name of the person who said the quote or to add more additional information. 

Marketing and Distribution 

For marketing and distributing the UK SNOOKER magazine, I found locations and other methods to make sure my niche target audience is reached. For marketing I will use social media such as instagram and set up an account that promotes the magazines and the contents related to it. I will also try and get the magazines to be promoted in c2de shops round Wombwell, Brampton, and Wath Upon Dearne, and potentially have them in pubs and working mens clubs. The reason why I chose to do Instagram as my social media page is because by having the account on public I can then post things related to snooker while I promote the magazine on the page.  By doing this my account will then be suggested to other people will my posts that match to their interests. This should then gain me more followers that are local, or within a suitable distance to reach the magazines. In addition to this, by having a physical copy of the magazine in pubs and working mens clubs, is best suited as it is people in there who play snooker either has a hobby and want to look at a magazine that has that content. However, the pubs and the working mens club will only feature posters for the magazine which tells them where to get the magazine, which will feature the front cover of the magazine with more contents telling the audience where to go and get the magazine. The reason why I have picked to have the front cover of the magazine as the centre image of the poster, is because by having the centre image of the magazine as the poster will make the magazine instantly recognisable once someone sees the copy in a shop. However, I could also have a QR code on the poster that directs people to the social media page, which can give them more information on the magazine and where to find it. 

Because the magazine is based on a 16-60 audience, it makes sense to have advertisements for the magazine in a pub and local shops. The local shops will be for the younger audience from 16-20, whereas the pubs will be for the older generation from 20-60 as they will be legally be allowed to drink and go down to pubs more often giving me a chance of getting an older audience in pubs.